Know what to pay with our influencer pricing calculator

We start from a base rate per 1,000 followers that varies by platform and content format, then multiply by the creator's follower tier (nano/micro/mid/macro/mega — the per-thousand rate scales down as audiences grow), an engagement adjustment based on engagement rate, and a niche multiplier. The result is a low–high range in USD per single piece of content.

A common starting point is $10–$50 per 1,000 followers for an Instagram post or TikTok video, with Reels and YouTube integrations at the higher end. Nano and micro creators often charge more per thousand followers because of higher engagement and niche trust. This calculator gives you a data-backed range to anchor your negotiation.

The estimate covers a single piece of content (one post, Reel, Story, or video) with standard usage for a limited time. It does not include exclusivity, extended usage/whitelisting rights, paid-media amplification, or production costs like travel and professional editing — all of which typically add to the fee.

Rates vary widely based on the creator's negotiation, audience loyalty, production quality, seasonality, and how badly you need that specific creator. The low end is a reasonable floor for a straightforward deliverable; the high end reflects premium positioning or added rights.

Both. Followers set the reach ceiling, but engagement is what actually drives results. A micro creator with 5% engagement is often worth more per dollar than a mega account at 0.5%. Use the engagement rate field in this calculator to see how it shifts the estimate.